In 2004 Visualvoice worked with the City of Melbourne to develop a ‘3D digital map’ of the city, unique at the time. This became the first map based pedestrian wayfinding system for Melbourne CBD. Since then Visualvoice’s expertise and strategic planning of wayfinding projects has helped promote cities, activity centres and precincts, trails and sustainable transport through signage, print and digital media for local governments nationally.
The emerging ‘smart cities’ directive aims to make destinations more accessible, liveable and productive to residents and visitors. In line with this Visualvoice helps councils leverage their GIS and open data to create custom themed, interactive mapping to deliver destination information tailored to specific audiences, delivered in a google maps like experience.
Visualvoice’s aim is to raise the bar in spatial communication and navigation by promoting often unknown connections and enabling greater place discovery. The outcome for residents can be behavioural change such as increased levels of walking and cycling through better local area knowledge while the outcome for visitors can enhance and empower their experience of place.
