Wayfinding Map – Wayfinding System Design

Visualvoice wayfinding strategists and designers

Wayfinding System Design is the process of bringing together all the elements that make up a wayfinding system. One of the key components of wayfinding system design should be clear, concise maps specifically designed to communicate to a wide range of people with different backgrounds and levels of map reading skills.

To create a wayfinding system design, Visualvoice uses multiple GIS data sources to firstly initiate a base map which is spatially accurate and able to be used in mobile devices for navigation with geolocation. The map typography, symbols and colours for the wayfinding system design are all coordinated, creating high legibility. Maps destined for wayfinding signage are rotated so they are ‘heads up’, meaning they are oriented in the same direction the viewer will read the map/sign simplifying orientation for end users.

Wayfinding System Designers in Melbourne, Australia

Visualvoice has designed many wayfinding system designs for clients Australia wide. Some clients have chosen to appropriate follow up surveys after installation of their wayfinding system design to measure performance and the public’s experience of it. Wayfinding system design by Visualvoice has consistently received very high interpretation and satisfaction rates. In general, this is due to the excellent legibility, information structure and hierarchy and base map design.

Good wayfinding system design is derived from a solid understanding of the requirements and objectives of the project and finding the optimal way to present the information which will be relevant to the location and environment. Good wayfinding system design makes a difference to a visitors experience of a destination. It can help visitors build confidence and knowledge of an area whether it be through a simple, legible directional sign or a comprehensive city map.
Good wayfinding system design helps visitors know where they are and where they are going and makes for an enjoyable visit to any city by anybody.

Wayfinding Strategy


Every city or locality is different and requires a tailored, appropriate strategy. Our urban analysis and strategic planning deliver connected, legible and healthier environments.


Consultation | Auditing | Analysis | Planning

Detailed Design


Visualvoice delivers comprehensive ‘where’ information through custom sign designs. Our approach is based on proven international standards in urban wayfinding and our deep insights into walking and cycling in complex environments.


Concepts | Detailed Design | Technical Drawings | Tender Documentation

Implementation Guidance


We provide experienced project management and recommended manufacturers to ensure the highest standard of implementation.


Pre-tender Qualification | Tender Evaluation | Prototype Inspections | Quality Control

Our aim is to make cities legible

Legible cities have economic, social and health benefits for everyone

Case Studies

Pedestrian Wayfinding Signage

case4Camberwell Junction,


Camberwell Junction is one of the largest activity centres within the Melbourne metropolitan area. The precinct attracts thousands of office and retail workers every day and is a major shopping destination for locals and visitors. As traffic congestion in the precinct is a growing issue, the aim of the signage system was to orientate visitors to the area’s amenities while encouraging locals to walk rather than drive. A “Try Walking” behaviour change campaign was instigated as part of the roll out of the signage.


Directional signs were installed up to 15-20 minutes walk, from the precinct to encourage residents to walk, while map-based signs were strategically located near tram and bus stops and the train station to support public transport users. A follow-up survey undertaken 12 months after installation of the signage identified a small consistent increase in visitors getting to the precinct on foot. This trend is expected to continue as Boroondara City Council continues to enhance the urban environment with walkers in mind.

New South Wales


Parramatta is one of Australia’s fastest growing cities. Since the installation in 2009, the wayfinding signage has played an important role in guiding people through the city to Harris Park Heritage precinct and Parramatta Park along with the multitude of destinations within the city. In 2016 Parramatta updated the signage maps to reflect the many changes occurring across the city.


The modular map-based sign system allowed for cost effective updating with minimal environmental waste. Complimentary to the wayfinding system is a printed map consistent with the signage, distributed at key touch points across the city.

Integrated walking and cycling wayfinding signage

New South Wales


Forster is located on the NSW north coast and is a beautiful place to live and visit. Visualvoice developed a strategy for the Great Lakes Council which brought the promotion of walking and cycling into a single system. This was achieved by signing the key cycling routes with directional signage and providing map-based signs in both the Forster Waterside and Tuncurry Village town centres. The map-based signs featured both a cycling map of the broader area and a detailed walking map of either Forster Waterside or Tuncurry Village depending on the sign location. The result is a comprehensive system that informs both residents and visitors of the opportunities available within walking distance and further afield.



Devonport is the the gateway to Tasmania for visitors arriving on the Spirit of Tasmania Ferry. Devonport City Council sought to enhance the visitor experience by introducing new signage to inform residents and visitors of the places of interest and the extensive riverside walking and cycling trails accessible from the city centre, Devonport East and Mersey Bluff. Visualvoice developed new mapping using Councils GIS data which enabled the maps to also be formatted for use online and on smartphones. Users scan a QR code on the new signage to download the map to their phones. The map is consistent with that on the signage and also allows you to see your location, track your walk or ride and plot photos, all with the free map app.

Our user-centric design does more than show the way.

Encourages walking and cycling

Promotes social inclusion and economic growth

Connects places and people

Inspires exploration and discovery

Wayfinding Strategy

Our strategic approach addresses issues such as walkability, traffic, legibility of the built environment, proximity of destinations, public transport and existing signage.


The process involves a precinct audit and urban analysis, from which Visualvoice produces a clear strategy detailing what is required to create the most effective wayfinding system.


This strategic approach allows for projects to be accurately quantified and priced for implementation.


Talk to us today about a strategy that can help you!

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